However, in doing a bit of digging around myself, I found this statement on the ASA's own website regarding online advertising:
From March 1st 2011, the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) has applied in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children. Journalistic and editorial content and material related to causes and ideas - except those that are direct solicitations of donations for fund-raising - are excluded from the remit.Now forgive me if I'm wrong, but doesn't the C4M advert come into the category of 'material related to causes and ideas'? If so, then it is outside the ASA remit unless it is soliciting funds, which, as an advert, it is not.
Maybe I'm being thick. Or maybe not. In our increasingly 'Brazilian' present, I'm not sure.
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