Wednesday, 28 March 2007

'Deeply offensive' chewing gum ad banned

Ed: They should have just featured Jesus saying the 'F' word a lot. That would probably have been ignored by the ASA.

A chewing gum advert which sparked outrage for its racial stereotyping of black people has been banned.

More than 500 people complained about the television commercials for Trident gum which featured a black man speaking with a strong Caribbean accent shouting the slogan "mastication for the nation".

The Advertising Standards Authority agreed that the commercials breached advertising rules and caused "deep offence" to a significant minority of viewers. Read more

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